Creating for Views vs. Creating for Sales

In today’s social media era, being an artist often means navigating a strange balancing act: creating content that feeds algorithms versus creating work that feeds the soul. While online visibility can be valuable for growing an audience, I’ve learned not to let the pull of views, likes, or trends dictate my creative process.

The reality is, my work begins long before there’s ever a camera involved. If a new body of work is forming and I don’t capture step-by-step videos or polished progress shots, so be it — because the process itself is where my focus belongs. My love is in the tactile experience: writing, layering, experimenting, getting my hands dirty. And there’s very little "dirty" about the polished, highly-curated world of content creation.

The algorithm rewards constant posting, catchy edits, and trends — but art doesn’t live by that clock. My priority is to create pieces that are honest, intentional, and thoughtfully constructed. When work is rooted in authenticity, collectors and viewers feel that resonance far more deeply than any viral clip can achieve. Views may offer temporary boosts, but genuine connection sustains a career.

That’s why you may not always see perfectly timed videos or carefully curated feeds from me. I’d rather spend my energy building real conversations — in person, in galleries, at shows — where the work can truly speak for itself. All this said, next time you come across an artist’s quieter feed, remember: they’re probably busy doing what artists do best — making the work.

This video took me quite some time to put together but it’s a little look into the prep it took for me to complete The Other Art Fair in Dallas, May 2025.

Quick shout-out to my wonderful husband for making all my frames and for installing the 5x5 square in my booth - you’re a star!

Enjoy!